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Colleen founded simplefileupload.com and went "product first" with it. She wrote the code, found a platform on which to publish and sell it, and has repeatable success with it. Matthias normally recommends to go "audience first", but Colleen managed to get her product off the ground with the "product first" approach, instead.
Let's hear how she did that!
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Meet @leenyburger on Twitter, and find her website at https://www.simplefileupload.com/